Campaign Direction
Plan and Execute creative campaigns for launches, seasonal promotions, product pr features drops and announcements
Most campaigns fail because they lack one person owning the whole campaign, not more content
There's no real plan, just a scramble before the launch date
Content gets made in silos — social, email, PR never tell the same story
Assets get built before the strategy is clear
Nobody's tracking what actually worked after it's live
My Campaign Direction pack will help you with
Launch with one story
Social, email, PR, and video all pull from the same message — not five different campaigns pretending to be one.
Move faster
From brief to live campaign, built and executed, not just planned.
Stop guessing what worked
A clear plan and tracking, so the next launch is easier than this one.
What results can you expect?
A full campaign brief
Angle, message, timeline.
Social media content, built and scheduled
Email campaign, written and set up
Promotional video direction (scripted, coordinated with a videographer/editor)
PR outreach
Press angle and relevant contacts.
One campaign, one consistent story, everywhere it shows up
A post-launch review
What worked, what to repeat next time.
How we work together
Kickoff meeting
We define what's launching, when, and what success actually looks like.
Campaign brief & strategy
I build the angle, the message, and the timeline — the backbone the whole campaign runs on.
Build
Social content, email campaign, video direction, and PR outreach — built from the same brief, so nothing feels disconnected.
Launch
The campaign goes live. I coordinate timing across channels so it lands as one moment, not scattered posts.
Post-launch review
We look at what worked and what didn't — so the next campaign starts smarter.
©2026 Nessim Bozrati